Why do Americans like Rimmel and N07?

I always found them to be inferior to Americans brands. N07 is a shops own brand. Why do you like them and how long has it been around in America. Id also like to know how much these products costs in the States. N07 is expensive here.Why do Americans like Rimmel and N07?
rimmel has unusual colors that most american brands don't haveWhy do Americans like Rimmel and N07?
everything costs more in the uk than here, something to do with population and stuff.
the only thing special about rimmel in my opinion is their kajal khol eyeliner, i wear mostly urban decay and mac but rimmel's khol blows everything else out of the water. theyre mascaras are ok, but nothing you cant get anywhere else. and here in the states rimmel is dirt cheap.

asian hair